DiningIn Email Campaign

• 4 of 21
• ‹ previous
• next ›

DiningIn Email Campaign

A two month email campaign I created to help drive sales to a well known restaurant in Chicago called L. Woods. The marketing team wanted to tie the emails to major sporting, holiday, and media events throughout the given time period.

My concept was to have have familiar branding elements consistent throughout the campaign, and have unique and entertaining elements on each version. To achieve this, we focused on humorous copy that told a story about the given event as a starting point. Once the copy ideas started to flow, it was fairly easy visualize which images could work best to connect the dots.