Aquent - Strategies Magazine Ads

Client: 

Aquent France

My Role: 

Art Direction, Illustration, Design

Strategies is the #1 magazine dedicated to marketing, advertising and media in France. Aquent France secured a deal with Strategies and became its Job partner. Readers of the magazine are 53% agency people - 29% advertisers - 18% media (C-level and operational level).Objectives

  1. Reinforce Aquent’s position on the Temp market
    • Very important for all people who already know about Aquent but are not fully aware of the temp dedication (vs Firebrand)
  2. Position Aquent as the market shaper
    • Aquent is the partner of the most innovative agencies
    • Aquent is an expert for all things digital
    • Aquent is the partner for the forthcoming positions that few organizations already know but all will need soon (UX designer, analytics manager, …).